AI - The new intelligence in sales

Tools, applications and potentials of Artificial Intelligence
1. Auflage 2022
ISBN: 978-3-658-38250-6
Verlag: Springer

Buch, Englisch, 166 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 246 g

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.

Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Rainsberger, Livia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

Artificial intelligence (AI) in the sales context.- Advantages and benefits of using AI software in sales.- Opportunities and limitations of AI in sales.- How AI supports the sales process.- AI tools and their uses.- How AI is changing the work in sales.- Where the journey is heading.

Über Autor(innen)

Lic. Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX © concept she created, she supports companies in successfully mastering the digital transformation in sales. Her expertise is based on 25 years of relevant experience in sales and marketing on a national and international level in B2B and B2C.