Digital Mediation and the Evolution of Consumer Experience
Buch, Englisch, 439 Seiten, Format (B × H): 148 mm x 210 mm
ISBN: 978-3-032-40228-8
Verlag: Palgrave Macmillan
This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
Part 1: The Shift.- Ch 1: Transforming Wisdom.- Ch 2: The Intangible Space.- Ch 3: Digital Nomadism and Consumer Behavior.- Part 2: Technology and Consumption.- Ch 4: Marketing 5.0: Growth Outside the Core.- Ch 5: Reimagining Retail Landscapes.- Ch 6: New Science of Consumer Behavior.- Ch 7: Consumer Decision Making.- Ch 8: Innovation Analytics and Consumerism.- Part 3: Fostering Debate.- Ch 9: AI and Ethical Framework.- Ch 10: Next Generation Consumerism.
