High Visibility

Making and Marketing of Celebrities
Erscheinungsjahr 1997
ISBN: 978-0-8442-3448-9
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 346 Seiten, Format (B × H): 161 mm x 237 mm, Gewicht: 590 g

Autoren/Hrsg.

Rein, Irving

Kotler, Philip

etc.

Stoller, Martin

Inhaltsverzeichnis

Sculpting the Image * The Visibility Premium * The Celebrity Industry * Marketing Celebrities * Celebrity Sectors and Hierarchies * Celebrity Consumers: Watchers, Seekers, Collectors, Fans, and Insiders * The Building Blocks of Transformation * The Techniques of Transformation *Delivering the Image * Publicity: The Voice of Visibility * Sustaining Celebrity

Über Autor(innen)

Kotler, Philip
<p>Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.</p>