Analyzing Consumer Behaviour and Adaptability
E-Book, Englisch, 131 Seiten, eBook
ISBN: 978-1-137-58742-8
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
a comprehensive analysis of cognitive factors and eco-innovation attributes,
this book provides an understanding into why and how renewable energy
technologies are adopted in an emerging market. Drawing on theories such as
theory of reasoned action and theory of planned behaviour,
Eco-Innovations in Emerging Markets
proposes an extended cognitive
model to analyse consumer behaviour in this area. Through the use of advanced
statistical techniques such as Partial Least Squares, the book presents empirical
data and discusses the implications they pose for policy makers and corporate
managers.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.