Reyes-Mercado / Larios Hernández Reverse Entrepreneurship in Latin America

Internationalization from Emerging Markets to Developed Economies
1. Auflage 2018
ISBN: 978-3-319-94466-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 136 Seiten, eBook

Reihe: Psychology and Our Planet

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.

Zielgruppe

Research

Autoren/Hrsg.

Reyes-Mercado, Pável

Larios Hernández, Guillermo Jesús

Inhaltsverzeichnis

1. Introduction.- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform.- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking.- 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry.- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth.- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers.- 7. Napify App: An Example of Mexican Social Entrepreneurship.- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.

Über Autor(innen)

Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing. Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.