E-Book, Englisch, 208 Seiten
Ricca / Robins Meta-Luxury
2012
ISBN: 978-1-137-00566-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Brands and the Culture of Excellence
E-Book, Englisch, 208 Seiten
ISBN: 978-1-137-00566-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.




