Rickman The Digital Business Start-Up Workbook

The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit
1. Auflage 2012
ISBN: 978-0-85708-305-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 320 Seiten, E-Book

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-upWorkbook, Cheryl Rickman brings you a thoroughly practicalguide to starting up a digital business, covering the full journeyfrom idea to exit, with easy-to-implement strategies to make youronline venture an ongoing success. With a combination of tips,exercises, checklists, anecdotes, case studies and lessons learnedby business leaders, this workbook will guide you through each stepof digital business.
Learn how to:
* Assess whether your business idea will workonline/digitally
* Choose the right business model for your proposition andavoid wasting time
* Assess demand, viability and uncover untapped needs andgaps in the market
* Build a usable, engaging website and mobile app
* Create a buzz using social networking
* Drive high quality traffic to your site and convertvisitors into paying customers
* Use search engine optimization (SEO) and marketing (SEM)tools effectively
* Raise finance and protect your business
* Build and maintain a strong brand
* Recruit and retain a strong team
* Sell the business or find a suitable successor.
Reviews for the book:
"If you want advice on starting your own internetbusiness, don't ask me, read this book instead. It is moreup-to-date and costs far less than a good lunch." NickJenkins, Founder of Moonpig.com
"This book excels in providing practical guidance onhow to create a successful digital business which exceeds customerexpectations and keeps customers happy each step of theway." Scott Weavers-Wright, CEO of Kiddicare.com, and MDof Morrison.com (non-food)
"If you read just one book on digital business, make it thisone... It is inspirational, informative and interactive in equalmeasure. Highly recommended!" Rowan Gormley, Founder andCEO of NakedWines.com
"Interspersed with inspiring and useful stories fromsuccessful entrepreneurs, this book can help aspiring businessowners through a step-by-step process of refining their start-upideas and building a solid business." Elizabeth Varley,Founder and CEO of TechHub

Autoren/Hrsg.

Rickman, Cheryl

Inhaltsverzeichnis

Dedication and Acknowledgements vii
Foreword ix
Introduction - Generation Entrepreneur: Open For Business1
Part 1 - Starting Up Your Own Digital Business
Step One: Big Idea - Create And Evolve Your Concept 9
Step Two: Choose Your Business Model 25
Step Three: Assess Viability And Create A Customer-CentricBusiness Plan 51
Step Four: Fund Your Venture 81
Part 2 - Building Your Business
Step Five: Build Your Website 111
Step Six: Build Your Mobile App And Mobile-Friendly Site 153
Step Seven: Build Your Team 167
Step Eight: Build Your Brand 193
Part 3 - Running And Growing Your Business
Step Nine: Effective Online Marketing 207
Step Ten: Measure and Improve your Marketing and WebsitePerformance 229
Step Eleven: Creating A Buzz Using People Power 245
Step Twelve: Selling Up 271
The Definitive Online Business Success Checklist 287
About Cheryl Rickman 291
References 293
Index 295