Rosenblat Uberland

How Algorithms Are Rewriting the Rules of Work
1. Auflage 2018
ISBN: 978-0-520-97063-2
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 226 Seiten

Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and Internet platforms. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss.
 
The neutral language of technology masks the powerful influence algorithms have across the New Economy. Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. The book also explores Uber’s outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.
 
Based on award-winning technology ethnographer Alex Rosenblat’s firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.

Autoren/Hrsg.

Rosenblat, Alex

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Soziale und ethische Aspekte der EDV
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Soziale Gruppen & Klassen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wirtschaftssoziologie, Arbeitssoziologie, Organisationssoziologie
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Arbeitsmarkt
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
• Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer

Inhaltsverzeichnis

Introduction: Using an App to Go to Work—Uber as a Symbol of the New Economy

1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy

2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently

3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses

4. The Shady Middleman: How Uber Manages Money

5. Behind the Curtain: How Uber Manages Drivers with Algorithms

6. In the Big Leagues: How Uber Plays Ball

Conclusion: The New Age of Uber—How Technology Consumption Rewrote the Rules of Work

Appendix 1. Methodology: How I Studied Uber

Appendix 2. Ridehailing beyond Uber: Meet Lyft, the Younger Twin

Notes

Index

Über Autor(innen)

RosenblatAlex:
Alex Rosenblat is a technology ethnographer. A researcher at the Data & Society Research Institute, she holds an MA in sociology from Queen’s University and a BA in history from McGill University. Rosenblat’s writing has appeared in media outlets such as the New York Times, Harvard Business Review, the Atlantic, Slate, and Fast Company. Her research has received attention worldwide and has been covered in the New York Times, the Wall Street Journal, MIT Technology Review, WIRED, New Scientist, and the Guardian. Many scholarly and professional publications have also published her prizewinning work, including the International Journal of Communication and the Columbia Law Review.