Buch, Englisch, 256 Seiten, Format (B × H): 164 mm x 244 mm, Gewicht: 541 g
Reihe: Routledge Advances in Management and Business Studies
Creating Competitive Advantage with Intangible Web Goods
Buch, Englisch, 256 Seiten, Format (B × H): 164 mm x 244 mm, Gewicht: 541 g
Reihe: Routledge Advances in Management and Business Studies
ISBN: 978-0-415-34994-9
Verlag: Taylor & Francis
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Zielgruppe
Postgraduate and Professional
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography