E-Book, Englisch, 235 Seiten
Sänn The Preference-Driven Lead User Method for New Product Development
1. Auflage 2017
ISBN: 978-3-658-17263-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Comprehensive Way to Stimulate Innovations with Internal and External Sources
E-Book, Englisch, 235 Seiten
Reihe: Forschungs-/Entwicklungs-/Innovations-Management
ISBN: 978-3-658-17263-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.
