E-Book, Englisch, 149 Seiten, eBook
Reihe: Palgrave Studies in Marketing, Organizations and Society
Problems, Processes and Prospects
E-Book, Englisch, 149 Seiten, eBook
Reihe: Palgrave Studies in Marketing, Organizations and Society
ISBN: 978-3-031-36589-8
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects.- 2. Learning to Navigate a Changing Marketing Landscape.- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital?.- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence.- 5. Rethinking nation branding in the post-pandemic, post-truth era.- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing.- 7. Delivering Value Through Sustainable Marketing.- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.