Sarkar / Ganapathy / Bali Learning Social Media Analytics with R

Transform data from social media platforms into actionable business insights
1. Auflage 2025
ISBN: 978-1-78712-546-9
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 394 Seiten

Tap into the realm of social media and unleash the power of analytics for data-driven insights using RKey Features - [*] A practical guide written to help leverage the power of the R eco-system to extract, process, analyze, visualize and model social media data
- [*] Learn about data access, retrieval, cleaning, and curation methods for data originating from various social media platforms.
- [*]Visualize and analyze data from social media platforms to understand and model complex relationships using various concepts and techniques such as Sentiment Analysis, Topic Modeling, Text Summarization, Recommendation Systems, Social Network Analysis, Classification, and Clustering.
Book DescriptionThe Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights. What you will learn - [*]Learn how to tap into data from diverse social media platforms using the R ecosystem
- [*]Use social media data to formulate and solve real-world problems
- [*]Analyze user social networks and communities using concepts from graph theory and network analysis
- [*]Learn to detect opinion and sentiment, extract themes, topics, and trends from unstructured noisy text data from diverse social media channels
- [*]Understand the art of representing actionable insights with effective visualizations
- [*]Analyze data from major social media channels such as Twitter, Facebook, Flickr, Foursquare, Github, StackExchange, and so on
- [*]Learn to leverage popular R packages such as ggplot2, topicmodels, caret, e1071, tm, wordcloud, twittR, Rfacebook, dplyr, reshape2, and many more
Who this book is forIt is targeted at IT professionals, Data Scientists, Analysts, Developers, Machine Learning Enthusiasts, social media marketers and anyone with a keen interest in data, analytics, and generating insights from social data. Some background experience in R would be helpful, but not necessary, since this book is written keeping in mind, that readers can have varying levels of expertise.

Autoren/Hrsg.

Sarkar, Dipanjan

Ganapathy, Karthik

Bali, Raghav

Sharma, Tushar

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein

Über Autor(innen)

Sarkar Dipanjan :

Dipanjan (DJ) Sarkar is a Data Scientist at Intel, leveraging data science, machine learning, and deep learning to build large-scale intelligent systems. He holds a master of technology degree with specializations in Data Science and Software Engineering. He has been an analytics practitioner for several years now, specializing in machine learning, NLP, statistical methods, and deep learning. He is passionate about education and also acts as a Data Science Mentor at various organizations like Springboard, helping people learn data science. He is also a key contributor and editor for Towards Data Science, a leading online journal on AI and Data Science. He has also authored several books on R, Python, machine learning, NLP, and deep learning.Ganapathy Karthik :

Contacted for ReviewingBali Raghav :

Raghav Bali is a Staff Data Scientist at Delivery Hero, a leading food delivery service headquartered in Berlin, Germany. With 12+ years of expertise, he specializes in research and development of enterprise-level solutions leveraging Machine Learning, Deep Learning, Natural Language Processing, and Recommendation Engines for practical business applications. Besides his professional endeavors, Raghav is an esteemed mentor and an accomplished public speaker. He has contributed to multiple peer-reviewed papers and authored multiple well received books. Additionally, he holds co-inventor credits on multiple patents in healthcare, machine learning, deep learning, and natural language processing.Sharma Tushar :

Tushar Sharma has a master's degree specializing in data science from the International Institute of Information Technology, Bangalore. He works as a data scientist with Intel. In his previous job he used to work as a research engineer for a financial consultancy firm. His work involves handling big data at scale generated by the massive infrastructure at Intel. He engineers and delivers end to end solutions on this data using the latest machine learning tools and frameworks. He is proficient in R, Python, Spark, and mathematical aspects of machine learning among other things. Tushar has a keen interest in everything related to technology. He likes to read a wide array of books ranging from history to philosophy and beyond. He is a running enthusiast and likes to play badminton and tennis.