Brand for Talent

Eight Essentials to Make Your Talent as Famous as Your Brand
1. Auflage 2009
ISBN: 978-0-470-18268-0
Verlag: John Wiley and Sons Ltd

Buch, Englisch, 272 Seiten, Format (B × H): 164 mm x 238 mm, Gewicht: 474 g

In this follow-up to their recently published and highly successful book, Brand from the Inside, Libby Sartain and Mark Schumann take a close look at how businesses around the world can put their employer brands to work to successfully confront specific (and serious) talent challenges: from recruitment and retention, to reward and motivate employees, to apply the precision of market segmentation to the broad challenges of finding and keeping talent. This book will address how the strategic use of an employer brand - as built from the direction in Brand from the Inside - can be the most effective way to address key talent challenges by bringing the branding insight of marketers to the challenges of talent. The book will define the current talent problem that businesses around the world face and outlines 8 essential ways how business can use their employer brand to help them win in the war for talent.

Autoren/Hrsg.

Schumann, Mark

Sartain, Libby

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

Introduction.
Part One: Get Real.
Essential One: Wake Up.
Essential Two: Look Ahead.
Part Two: Get to Work.
Essential Three: Create.
Essential Four: Segment.
Essential Five: Implement.
Part Three: Get Prepared.
Essential Six: Sustain.
Essential Seven: Survive.
Part Four: What It Means to You.
Build a Talent Brand Legacy.
Notes.
Acknowledgments.
Index.
About the Authors.

Über Autor(innen)

For the past 20 years, Mark Schumann and Libby Sartain have collaborated at such legendary organizations as Southwest Airlines and Yahoo! to create a definitive point of view on the value an employer brand can bring to any business. Their best-selling book, Brand from the Inside, offered the step-by-step secrets to brand development; in Brand for Talent they share their insight into how to market an employer brand to various talent segments in today's social media world. Mark Schumann, ABC, is the former global communication practice leader for Towers Perrin. For more than 30 years he has counseled business leaders, Human Resources, and Corporate Communications on how to recruit, retain, and engage employees. His creative work has been honored with 15 Gold Quill Awards from the International Association of Business Communicators.
Libby Sartain is an active business advisor and Corporate Board Member, following a distinguished 30-year career in Human Resources including CHRO roles at Southwest and Yahoo!, both of which were listed on the Fortune 100 Best Companies To Work For in America during her tenure. Today, Libby helps organizations develop employer brand strategies to create magnetic reputations as places to work.