Savage / Tienari Moomin Management

Redefining Generosity
1. Auflage 2024
ISBN: 978-1-5292-4019-1
Verlag: Bristol University Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 160 Seiten, Format (B × H): 156 mm x 234 mm

Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.

This book unveils the Moomin business management journey, from Tove Jansson's creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.

Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.

Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.

Autoren/Hrsg.

Savage, Paul

Tienari, Janne

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie

Inhaltsverzeichnis

1. The Moomin Way

2. Birth (and Life) of Ideas

3. Branding: Larger than Life

4. Partnerships: Crossroads of Passions

5. Strategy: What’s the Purpose?

6. Technologies: Into Virtual Worlds

7. People: It's Alright to be Broken

8. Let’s Party!

Über Autor(innen)

Tienari, Janne
Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.

Savage, Paul
Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University.

Paul Savage is Assistant Professor in Entrepreneurship at United Arab Emirates University.

Janne Tienari is Professor of Management and Organisation at Hanken School of Economics.