E-Book, Englisch, 154 Seiten, eBook
Trends in Marketing and Management
E-Book, Englisch, 154 Seiten, eBook
Reihe: International Marketing and Management Research
ISBN: 978-3-030-30421-8
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.
This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Quasi-Passive Lower and Upper Extremity Robotic Exoskeleton for Strengthening Human Locomotion.- 2. Ideate-Generate: Design Thinking and User Experience (UX) for Sustainable Impact on Global Product Development of Wearable Technologies in the Healthcare Industry.- 3. Seeing is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies.- 4. Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs.- 5. The Evolution of Buyer-Supplier Relationships.- 6. The Road to Sustainable Transportation in Supply Chains: A Stage-Level Approach.- 7. Coaching, Agility and Sustainable Leadership.- 8. Innovation in Employee Selection: Tracing the Use of Hugo Münsterberg’s Test for Motormen.- 9. Family Business Sustainability - The Intergenerational Transfer of Social Capital and Network Contacts.- 10. Sustainable Well-Being at work: A French-Swedish comparison.