The Value of Arts for Business

Erscheinungsjahr 2011
ISBN: 978-0-521-76951-8
Verlag: Cambridge University Press

Buch, Englisch, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 662 g

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

Autoren/Hrsg.

Schiuma, Giovanni

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Geisteswissenschaften Kunst Kunst, allgemein Kunstförderung, Mäzenatentum, Auktionen
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Anlagen & Wertpapiere

Inhaltsverzeichnis

Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.

Über Autor(innen)

Schiuma, Giovanni
Giovanni Schiuma is Scientific Director of the Centre for Value Management and Professor of Innovation Management at the Universit... della Basilicata, Italy. He is also a visiting professor at the Institute for Manufacturing, University of Cambridge; a visiting fellow at the Cranfield School of Management; Adjunct Professor at Tampere University of Technology, Finland; and a co-editor of the international journal Measuring Business Excellence.