Schlägel Country-Specific Effects of Reputation

A Cross-Country Comparison of Online Auction Markets
1. Auflage 2011
ISBN: 978-3-8349-6532-5
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 203 Seiten, Web PDF

Reihe: Business and Management (R0)

Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided specific investments, eBay employs the same reputation system in the various international markets, which are characterised by different institutional environments. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.

Zielgruppe

Research

Autoren/Hrsg.

Schlägel, Christopher

Inhaltsverzeichnis

1;Foreword;6
2;Ackowledgments;7
3;Table of Contents;8
4;List of Tables;10
5;List of Figures;14
6;List of Abbreviations;15
7;List of Variables;16
8;1 Country-Specific Effects of Reputation in Online Auctions – An Introduction;17
9;2 Online Auction Markets, Reputation Effects, and Institutional Frameworks – A Literature Review and Conceptual Development;22
9.1;2.1 The Relations between Uncertainty, Trust, and Reputation in Online Auctions;23
9.1.1;2.1.1 Online Auction Markets – The Example of eBay;23
9.1.2;2.1.2 Uncertainty in Online Auction Markets;25
9.1.3;2.1.3 Trust and Reputation in Online Auction Markets;28
9.1.4;2.1.4 The Effects of Reputation on Online Auction Outcomes – A Meta-Analysis;38
9.1.5;2.1.5 Reputation Effects in Online Auctions – Summary and Hypotheses;53
9.2;2.2 The Influence of Institutional Frameworks on Reputation Effects in Online Auctions;53
9.2.1;2.2.1 The Formal Institutional Framework;55
9.2.2;2.2.2 The Informal Institutional Framework;61
9.2.3;2.2.3 The Influence of Institutional Frameworks on Online Auction Transactions;65
9.2.4;2.2.4 Reputation Effects in Different Institutional Frameworks – A Literature Review;68
9.2.5;2.2.5 Institutional Frameworks and Reputation Effects – Summary and Hypotheses;71
9.3;2.3 Country-Specific Reasons for Negative Feedback Ratings;72
9.3.1;2.3.1 Categories of Negative Feedback Ratings – A Literature Review;72
9.3.2;2.3.2 The Influence of Institutional Frameworks on Negative Feedback Categories;75
9.3.3;2.3.3 Institutional Frameworks and Negative Feedback Categories – Summary andExploratory Research Questions;77
9.4;2.4 Summary of Hypotheses and Exploratory Research Questions;78
10;3 Comparing Reputation Effects between Countries – The Research Method;80
10.1;3.1 Samples and Data Collection;80
10.1.1;3.1.1 Samples and Data Collection – Study 1: Product Types;80
10.1.2;3.1.2 Samples and Data Collection – Study 2: Negative Feedback Categories;83
10.1.3;3.1.3 Samples and Data Collection – Study 3: Country Clusters;84
10.2;3.2 Variables and Measures in the Quantitative Analysis;86
10.2.1;3.2.1 Variables and Measures – Study 1;87
10.2.2;3.2.2 Variables and Measures – Study 2;88
10.2.3;3.2.3 Variables and Measures – Study 3;89
10.3;3.3 The Quantitative Data Analysis;90
10.4;3.4 The Qualitative Data Analysis;93
11;4 Country-Specific Effects of Reputation – Analysis and Results of Study 1;97
11.1;4.1 Product Characteristics and Country-Specific Reputation Effects;97
11.2;4.2 Discussion and Consequences – Study 1;123
12;5 The Effects of Buyer Complaint Categories on Auction Outcomes – Analysis and Results of Study 2;129
12.1;5.1 The Effect of Reputation on Auction Outcomes;129
12.2;5.2 Negative Feedback Categories and their Effect on Auction Outcomes;139
12.3;5.3 Discussion and Consequences – Study 2;148
13;6 Uncertainty Avoidance, Third Party Insurance, and Reputation Effects – Analysis and Results of Study 3;150
13.1;6.1 The Effects of Reputation and Third Party Insurance on Online Auction Outcomes;150
13.2;6.2 Discussion and Consequences – Study 3;166
14;7 Discussion, Limitations, and Directions for Further Research;169
15;Bibliography;173
16;Appendices;188
16.1;Appendix Part 1: Literature review;188
16.2;Appendix Part 2: Study 1;199
16.3;Appendix Part 3: Study 2;210
16.4;Appendix Part 4: Study 3;214

Über Autor(innen)

Dr. Christopher Schlägel completed his doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Chair of International Management at Otto von Guericke University, Magdeburg.