Schlee Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis
2013
ISBN: 978-3-8348-2396-0
Verlag: Springer Fachmedien Wiesbaden GmbH
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 339 Seiten, eBook

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Zielgruppe

Research

Autoren/Hrsg.

Schlee, Christian

Inhaltsverzeichnis

Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.

Über Autor(innen)

Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.