Schumann / Sartain Brand for Talent

Eight Essentials to Make Your Talent as Famous as Your Brand
1. Auflage 2009
ISBN: 978-0-470-46370-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Praise for Brand for Talent
"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized,talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy."CAMMIE DUNAWAY, Nintendo of America
"Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcomeyou with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!"--BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman
"In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management."--HAYAGREEVA RAO, Graduate School of Business, Stanford University
"This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading."--LOU WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow
"Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talentsystem for good times and tough times."--Dr. JOHN BOUDREAU, Marshall School of Business, University of Southern California
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Autoren/Hrsg.

Schumann, Mark

Sartain, Libby

Inhaltsverzeichnis

Introduction
Part One: Get Real
Essential One: Wake Up
Essential Two: Look Ahead
Part Two: Get to Work
Essential Three: Create
Essential Four: Segment
Essential Five: Implement
Part Three: Get Prepared
Essential Six: Sustain
Essential Seven: Survive
Part Four: What It Means to You
Build a Talent Brand Legacy
Notes
Acknowledgments
Index
About the Authors

Über Autor(innen)

For the past 20 years, Mark Schumann and LibbySartain have collaborated at such legendary organizations asSouthwest Airlines and Yahoo! to create a definitive point of viewon the value an employer brand can bring to any business. Theirbest-selling book, Brand from the Inside, offered thestep-by-step secrets to brand development; in Brand for Talent theyshare their insight into how to market an employer brand to varioustalent segments in today's social media world. Mark Schumann, ABC,is the former global communication practice leader for TowersPerrin. For more than 30 years he has counseled business leaders,Human Resources, and Corporate Communications on how to recruit,retain, and engage employees. His creative work has been honoredwith 15 Gold Quill Awards from the International Association ofBusiness Communicators.
Libby Sartain is an active business advisor and CorporateBoard Member, following a distinguished 30-year career in HumanResources including CHRO roles at Southwest and Yahoo!, both ofwhich were listed on the Fortune 100 Best Companies To Work For inAmerica during her tenure. Today, Libby helps organizations developemployer brand strategies to create magnetic reputations as placesto work.