E-Book, Englisch, Epub
Reihe: CABI Series in Tourism Management Research
ISBN: 978-1-78639-191-9
Verlag: CABI
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including:
· The psychological process of the formation or creation of a visitor's experiences
· Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness
· Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel
· On-site experience: co-creation processes
· Post-stage experience: immediate and long term outcomes including happiness and well-being
· Experience design cases
Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.
It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.