Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 760 g
Alcohol, Advertising and Global Consumption
Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 760 g
ISBN: 978-3-540-59197-9
Verlag: Springer
This book presents a number of recent developments in demand analysis. These include new, simple data-analytic techniques for analysing consumption data; new tests based on computer simulations for hypothesis testing; new methodological results on how to estimate demand equations; innovative applications to alcohol demand; extensions of the system-wide framework to analyse the effects of advertising on consumption; novel approaches to forecasting consumption patterns; and new theoretical results on aggregation of demand systems over consumers. All these innovations are extensively illustrated with the use of data from the OECD countries.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
The Economic Theory of the Consumer.- Empirical Regularities in Consumption Patterns.- Data-Analytic Techniques for Consumer Economics.- Hypothesis in Demand Analysis.- Undersized Samples and Demand Analysis.- The Demand for Alcoholic Beverages.- Advertising and Consumption: A Theoretical Analysis.- The Effects of Advertising on Alcohol Consumption: An Empirical Analysis.- Rotterdam Model in Forecasting: An Application to the Alcohol Market.- Aggregation and Consumer Demand.
