Liebe Besucherinnen und Besucher,
aufgrund unseres Sommerfestes sind wir am 03. September 2026 bis 14 Uhr erreichbar. Am 04. September 2026 sind wir wieder wie gewohnt für Sie da. Vielen Dank für Ihr Verständnis.
Ihr Team von Sack Fachmedien
Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 760 g
Alcohol, Advertising and Global Consumption
Buch, Englisch, 396 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 760 g
ISBN: 978-3-540-59197-9
Verlag: Springer
This book presents a number of recent developments in demand analysis. These include new, simple data-analytic techniques for analysing consumption data; new tests based on computer simulations for hypothesis testing; new methodological results on how to estimate demand equations; innovative applications to alcohol demand; extensions of the system-wide framework to analyse the effects of advertising on consumption; novel approaches to forecasting consumption patterns; and new theoretical results on aggregation of demand systems over consumers. All these innovations are extensively illustrated with the use of data from the OECD countries.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
The Economic Theory of the Consumer.- Empirical Regularities in Consumption Patterns.- Data-Analytic Techniques for Consumer Economics.- Hypothesis in Demand Analysis.- Undersized Samples and Demand Analysis.- The Demand for Alcoholic Beverages.- Advertising and Consumption: A Theoretical Analysis.- The Effects of Advertising on Alcohol Consumption: An Empirical Analysis.- Rotterdam Model in Forecasting: An Application to the Alcohol Market.- Aggregation and Consumer Demand.
