Semple Organizations Don't Tweet, People Do

A Manager's Guide to the Social Web
1. Auflage 2011
ISBN: 978-1-119-95130-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

Practical advice for managers on how the Web and social mediacan help them to do their jobs better
Today's managers are faced with an increasing use of the Web andsocial platforms by their staff, their customers, and theircompetitors, but most aren't sure quite what to do about it or howit all relates to them. Organizations Don't Tweet, People Doprovides managers in all sorts of organizations, from governmentsto multinationals, with practical advice, insight and inspirationon how the Web and social tools can help them to do their jobsbetter. From strategy to corporate communication, team building tocustomer relations, this uniquely people-centric guide to socialmedia in the workplace offers managers, at all levels, valuableinsights into the networked world as it applies to their challengesas managers, and it outlines practical things they can do to makesocial media integral to the tone and tenor of their departments ororganizational cultures.
* A long-overdue guide to social media that talks directly topeople in the real world in which they work
* Grounded in the author's unparalleled experience consulting onsocial media, it features eye-opening accounts from some of theworld's most successful and powerful organizations
* Gives managers at all levels and in every type of organizationthe context and the confidence to make better decisions about thesocial web and its impact on them

Autoren/Hrsg.

Semple, Euan

Weitere Mitwirkende

McAfee, Andrew

Inhaltsverzeichnis

Foreword by Andrew McAfee ix
Introduction 1
1. We All Need to Grow Up 5
2. Ten Steps to Success with Technology 9
3. The Ultimate in Democracy 15
4. Leaving a Trace 21
5. Evolution on Steroids 27
6. "Writing Ourselves into Existence" 33
7. Literacy Re-discovered 39
8. Mass Illiteracy 45
9. Stating the Obvious 51
10. Volume Control on Mob Rule 57
11. Dealing with a Boss Who Doesn't "Get It"63
12. The More You Give the More You Get 69
13. "Ooh, That's Interesting" 73
14. The Network of Networks 79
15. Real Leaders Have Followers 85
16. Real Friends 91
17. Too Much of a Good Thing 97
18. Globally Distributed Conversations 103
19. Conversations Can Only Take Place Between Equals 109
20. Management by Being Interested 115
21. Asking the Right Questions 123
22. The Meaning of True Collaboration 129
23. War of the Worlds 135
24. The Inside is Becoming the Outside 141
25. Your Staff are Your Best Advocates 145
26. Creatively Messy 151
27. Innovation and the Forces of Disruption 157
28. No Such Thing as Conscripts 163
29. Heading into the Great Unknown 169
30. Be Strategically Tactical 175
31. Back to Front ROI 181
32. The Price of Pomposity 187
33. Managing the Mess 193
34. We Need More Rubbish 199
35. Lines in the Sand 205
36. Small Pieces Loosely Joined 211
37. Unleash Your Trojan Mice 217
38. Don't Feed the Trolls 223
39. When the Shit Hits the Fan 229
40. Crisis Management 235
41. The Best Way to be Safe is to be Open 241
42. Radical Transparency 247
43. The Revolution is Within 253
44. It's Your Party . . . 257
45. A Final Word 263
A Note About Technology 267
Reading List 271
About Euan Semple 273
Index 275

Über Autor(innen)

Euan Semple is one of the few people in the world who canturn the complex world of the social web into something we canunderstand. And , at the same time, learn how to get the most fromit.
Ten years ago, while working in a senior position at the BBC,Euan was one of the first to introduce what have since become knownas social media tools into a large, successful organisation. He hassubsequently had five years of unparalleled experience working withorganisation such as Nokia, The World Bank and NATO.
He is a one-man digital upgrade option for us all todownload.
This world is changing fast, but he makes sense of it because heunderstands that the core basics remain the same: community,learning, and interaction. he is a maser story-teller who offers ahost of practical tales about how this new world can work for realpeople in the real world.