Sevecek / Jemelka Company Towns of the Bata Concern

History – Cases – Architecture
1. Auflage 2013
ISBN: 978-3-515-10534-7
Verlag: Franz Steiner
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Deutsch, Englisch, 311 Seiten, E-Book-Text

During the interwar years, the footwear industry was confronted with similarly revolutionary changes and processes to those in the automobile industry which tend to be associated with the name of Henry Ford. Their major vehicle became the originally Czechoslovak enterprise of the Ba'a siblings, which, during the first decades of the twentieth century, grew into a gigantic concern with global reach.

Seventeen researchers from Europe and North America trace the fascinating story of the Ba'a concern, a substantive chapter of which from the end of the 1920s became the establishment of company towns. From various perspectives, they focus their attention on this unique model of industrial organization which was discussed widely in its time and which in retrospect can be considered one of the true pinnacles of private capitalist urban planning in the first half of the twentieth century.

Autoren/Hrsg.

Sevecek, Ondrej

Jemelka, Martin

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Wirtschaftsgeschichte
• Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte

Inhaltsverzeichnis

1;TABLE OF CONTENTS;6
2;PREFACE;10
3;I. INTRODUCTORY REMARKS;14
3.1;1. THE CASE OF COMPANY TOWNS OF THE BA?A CONCERN;16
3.1.1;1.1. INTRODUCTION;16
3.1.2;1.2. REFLECTING ON THE TOPIC OF PERIOD DISCUSSIONS, THEIR SECOND LIFE, AND THE CURRENT STATE OF UNDERSTANDING;17
3.1.3;1.3. COMPANY TOWNS OF THE BA?A CONCERN IN THE COORDINATES OF CONTEMPORARY RESEARCH;27
3.1.4;1.4. THE BA?A CONCERN – CHARACTER OF GROWTH, STRUCTURE, AND ITS TRANSFORMATIONS;34
3.1.5;1.5. ON THE GENESIS OF THE BA?A MODEL OF COMPANY TOWNS: CONDITIONS AND CIRCUMSTANCES, PREMISES AND INFLUENCES;37
3.1.6;1.6. “THE IDEAL INDUSTRIAL TOWN” – ON THE SYSTEMATIZATION OF THE CONCERN’S PROGRAM AT THE END OF THE 1930S;40
3.1.7;1.7. CONCLUSION;46
4;II. REFLECTING ON BA?A’S HISTORY;50
4.1;1. IDENTITY, DISCIPLINE AND ORDER IN THE BA?A CONCERN;52
4.1.1;1.1. THE EMPLOYEE – SELECTION, RECORDS, CONTROL;54
4.1.2;1.2. BODY AND CHARACTER;55
4.1.3;1.3. MORAL DECLINE AND ITS TREATMENT;56
4.1.4;1.4. IMAGES AND METAPHORS. THE BA?A COLLECTIVE…;57
4.1.5;1.5. … AND ITS ENEMIES;59
4.1.6;1.6. EPILOGUE;61
4.2;2. IMAGINING BA?A IN THE WORLD OF TOMORROW: THE BA?A COMPANY, CZECHOSLOVAKIA, AND THE 1939 NEW YORK WORLD’S FAIR;62
4.2.1;2.1. HISTORIOGRAPHY;64
4.2.2;2.2. BA?A’S PLACE IN THE WORLD OF TOMORROW;66
4.2.3;2.3. A FAIR AFTER MUNICH?;72
4.2.4;2.4. THE ORPHAN PAVILION;75
4.3;3. BA?A’S SEARCH FOR SOCIAL RECONCILIATION IN THE CHANGING WORLD OF SOCIAL JUSTICE;84
4.3.1;3.1. INTRODUCTION;84
4.3.2;3.2. BA?A’S CONCEPT OF SOCIAL RECONCILIATION;85
4.3.3;3.3. BA?A AND HIS ERA;86
4.3.4;3.4. BA?A’S SOURCES OF INSPIRATION;89
4.3.5;3.5. CONCLUSION;100
5;III. BA?A TOWNS – CASE STUDIES;102
5.1;1. OTTMUTH (OTM?T): A GERMAN OUTPOST OF BATISM?;104
5.1.1;1.1. ESTABLISHMENT OF THE COMPANY DEUTSCHE SCHUH-AKTIENGESELLSCHAFT BATA, BERLIN (1928–1930);104
5.1.2;1.2. DEUTSCHE SCHUH-AKTIEN GESELLSCHAFT BATA,OTTMUTH A.G. (1930–1938);106
5.1.3;1.3. OTA SCHLESISCHE SCHUH-WERKE OTTMUTH A.G.(1938–1945);111
5.1.4;1.4. ECONOMIC DEVELOPMENT OF THE COMPANIES DEUTSCHE SCHUH-AKTIEN GESELLSCHAFT BATA, OTTMUTH AND OTA, SCHLESISCHE SCHUH-WERKE OTTMUTH, A.G. (1930–1945);115
5.1.5;1.5. CONSTRUCTION DEVELOPMENT OF THE FACTORY PREMISES (1931–1945);119
5.1.6;1.6. BATA-SIEDLUNG;122
5.1.7;1.7. POSTWAR DEVELOPMENT AND OTA’S POSITION IN THE POLISH ECONOMY;125
5.1.8;1.8. CONCLUSION;129
5.2;2. PUTTING MÖHLIN ON THE MAP: THE SWISS BA?A TOWN AS AN INTEGRAL PART OF THE COMPANY’S NATIONAL IMAGE;130
5.2.1;2.1. A CRISIS-RAVAGED VILLAGE;131
5.2.2;2.2. A COLORFUL BOUQUET OF ENEMIES;133
5.2.3;2.3. BA?A’S ROAD TO THE STATUS OF A SWISS PRODUCT;134
5.2.4;2.4. MÖHLIN AS A NEW CENTER;135
5.2.5;2.5. BA?A APPLIES AN IMAGEOLOGICAL BRICOLAGE;137
5.2.6;2.6. WHAT DAYS SHOULD ONE CELEBRATE?;137
5.2.7;2.7. WHAT LANGUAGE SHOULD ONE SPEAK?;139
5.2.8;2.8. WHAT ADVERTISING SHOULD ONE USE?;140
5.2.9;2.9. WHAT OCCASIONS SHOULD ONE SUPPORT?;141
5.2.10;2.10. FROM EXPANSION TO PRODUCTION STOPPAGE;144
5.2.11;2.11. CONCLUSION;145
5.3;3. BA?A IN PONITRIE1: ON THE DEVELOPMENT OF THE SLOVAK COMPANY TOWNS OF VE?KÉ BOŠANY AND BA?OVANY (TODAY PARTIZÁNSKE);148
5.4;4. THE ESTABLISHMENT AND DEVELOPMENT OF THE BA?A FACTORY IN SVIT (1934–45);158
5.5;5. MODERNITY ON “BRABANT’S HEATH”: BUILDING BATADORP IN THE NETHERLANDS, 1932–1959;166
5.5.1;5.1. NORTH-BRABANT BEFORE BATADORP: CONSUMER GOODS PRODUCTION AND AN EXPORT-ORIENTED INFRASTRUCTURE, 1800–1932;167
5.5.2;5.2. DUTCH COMPANY TOWNS BEFORE BATADORP: THE MODERNITY OF AGNETAPARK, HEVEADORP, PHILIPSDORP AND DRENTS DORP, 1880–1932;170
5.5.3;5. 3. BATADORP IN NORTH-BRABANT: BECOMING A CATHOLIC PARISH WITH A NEW NEIGHBOR, 1933–1959;176
5.5.4;5.4. POSTSCRIPT: BATADORP TODAY;178
5.6;6. “A BIT OF EUROPE IN MARYLAND”: THE BA?A COLONY IN BELC180
5.6.1;6.1. INTRODUCTION;180
5.6.2;6.2. RAISON D’ÊTRE;180
5.6.3;6.3. LOCATION;181
5.6.4;6.4. TOWN DESIGN;183
5.6.5;6.5. CONSTRUCTION;184
5.6.6;6.6. FACTORY BUILDINGS;184
5.6.7;6.7. COMMUNITY CENTER OR SPOLE?ENSKÝ D?M;185
5.6.8;6.8. HOUSES;186
5.6.9;6.9. SCHOOL BUILDING;187
5.6.10;6.10. POSTWAR BELC187
5.6.11;6.11. ORGANIZED LABOR AND AMERICAN LABOR LAWS;188
5.6.12;6.12. CONCLUSION;189
5.7;7. BATAWA: A CANADIAN COMPANY TOWN NOT QUITE LIKE THE OTHERS;190
5.8;8. JAROSLAV FRAGNER AND THE UNREALIZED PROJECT OF AN INDUSTRIAL TOWN IN KOLÍN-ZÁLABÍ;202
6;IV. ARCHITECTURE AND URBANISM;220
6.1;1. BA?A’S ZLÍN – SPACE FOR THE INDIVIDUAL COLLECTIVE?;222
6.1.1;1.1. FAMILY HOUSES – A NEW TYPE OF HOUSING;226
6.1.2;1.2. THE WOMEN’S ROLE IN THE FAMILY HOUSES;227
6.1.3;1.3. MECHANIZATION OF THE HOUSEHOLD;229
6.1.4;1.4. MAKING ARCHITECTURE SCIENTIFIC;230
6.1.5;1.5. TRANSFORMATION OF THE FLOOR PLANS;232
6.1.6;1.6. THE NEW PATTERN – AESTHETICS;236
6.1.7;1.7. COMPETITION WITHIN THE COLLECTIVE;237
6.1.8;1.8. WORK COLLECTIVELY, LIVE INDIVIDUALLY;239
6.1.9;1.9. VISIBILITY;242
6.1.10;1.10. PUBLIC – PRIVATE;243
6.1.11;1.11. THE FACTORY AS ROLE MODEL;245
6.1.12;1.12. CONCLUSION;248
6.2;2. ZLÍN AND THE INVENTION OF THE PANEL BUILDING;250
6.3;3. BA?OVANY/PARTIZÁNSKE: A CONTRIBUTION TO THE CONCEPT OF THE FUNCTIONAL CITY;260
6.4;4. THE ROLE OF BRANDS CORPORATIONS IN THE PRODUCTION OF SPACE: THE URBAN FOOTPRINTS OF BA?A, NIKE, AND VOLKSWAGEN;264
6.4.1;4.1. VOLKSWAGEN TOWN;265
6.4.2;4.2. NIKETOWNS;266
6.4.3;4.3. BA?A TOWNS;268
6.4.4;4.4. THE BA?A TOWN OF BATANAGAR;270
6.4.5;4.5. CONCLUSION;279
7;LIST OF AUTHORS;282
8;BIBLIOGRAPHY;284
9;LIST OF ARCHIVES AND ARCHIVAL FONDS;294
10;LIST OF ILLUSTRATIONS;296
11;ABBREVIATIONS;300
12;EDITORS’ NOTE;302
13;INDEX OF NAMES;304
14;INDEX OF LOCALITIES;310

Über Autor(innen)

Sevecek, Ondrej
Ondrej Ševecek is a researcher at the Institute of Philosophy of the Academy of Sciences of the Czech Republic specializing in twentieth-century economic and social history. His research focuses on company towns, the formation of multinational corporations, and Fordism.

Jemelka, Martin
Martin Jemelka is an assistant professor in the Department of Social Sciences, VŠB – Technical University of Ostrava. Currently, he is a researcher at the Centre for Economic and Social History at Ostrava University in Ostrava. He specializes in social and religious history of the nineteenth and twentieth centuries, cultural and regional history, the history of everydayness, and historic demography.