Strategic Omnichannel Management

Data, Analytics and Insights
1. Auflage 2026
ISBN: 978-1-041-28826-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 134 Seiten, Format (B × H): 174 mm x 246 mm

This book offers a clear, practical guide to tackling one of the most pressing challenges in contemporary omnichannel management. As store closures rise and customer preferences shift rapidly toward digital and omni-channel experiences,  businesses worldwide must rethink their operating strategies, competitive approaches, and sustainability practices. The book emphasizes that the future of a business lies in the dynamic integration of online and offline channels. Through practical case studies, industry data, and recent research, it demonstrates how effective omnichannel strategies can rebuild buyer trust, enhance profitability, and foster resilience during periods of disruption.

Additionally, the book explores how seamless integration across physical stores, digital channels, and mobile platforms can transform fragmented shopping experiences into valued customer journeys. It addresses complex topics such as evolving consumer behavior, logistics disruptions, big data, analytics, and digital marketing strategies. It also provides actionable insights for scholars, managers, policymakers, and small and medium enterprise owners.

This book is ideal for students, professionals, and academics in retail management, marketing, and business strategy. It is particularly relevant for individuals interested in creating a sustainable, competitive business model through strategic omnichannel management.

The chapters in this book were originally published as special issues in the Journal of Strategic Marketing.

Zielgruppe

Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Shahriar, Akter

Strong, Carolyn

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Introduction: What omnichannel really means? 1. Future of brick and mortar retailing: how will it survive and thrive? 2. Omni-channel retailing: some reflections 3. Reviving social banking using relationship quality dynamics in a developing country 4. Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management: a consumers’ data privacy and data security perspective 5. Mobile channel as a strategic distribution channel in times of crisis: a self-determination theory perspective 6. How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse 7. Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective 8. An Intelligent omnichannel assortment model to manage webrooming: an optimization approach

Über Autor(innen)

Shahriar Akter is Professor of Marketing at the School of Business at UOW, Australia. He was awarded his PhD from the University of New South Wales (UNSW), Australia, with a fellowship from the University of Oxford. His research interests include advanced analytics & artificial intelligence (AI), algorithmic biases, and digital innovation.

Carolyn Strong is Professor of Marketing at Cardiff Business School, United Kingdom. She was awarded her PhD from the University of Wales. Her research interests include small business innovation and marketing’s contribution to society.