Sharan / Carucci Webinars For Dummies

1. Auflage 2014
ISBN: 978-1-118-88551-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

Gather an audience from around the globe with webinars
Webinars For Dummies takes the guesswork and uncertaintyout of webinar creation. Written by John Carucci under the guidanceof webinar technology company ON24, the book provides a roadmap forcreating a webinar that effectively communicates to the audiencewithout boring them to sleep. Webinars For Dummies gives youthe insider's perspective on techniques that have been proveneffective time and again.
Webinars are becoming increasingly common as a way forbusinesses to connect with customers and partners without distancebeing a factor. Whether they take the form of a live presentation,a PowerPoint slideshow, or a combination of both, the beauty of thewebinar is that it can be archived and viewed again after theinitial set presentation. But this feature also adds a burden tothe webinar creator, as the presentation must be understood outsideof the live context. Creating what is essentially an archivalpresentation means considering a host of factors surrounding bothcontent and organization. Webinars For Dummies includes allthe information your business needs to start creating customwebcasts, including:
* A webinar overview, and how to determine your need, budget, andavailable tools
* Topic selection, script creation, graphic production, andmarketing
* Creation advice, including live troubleshooting and how tohandle viewer questions
* Archiving tips, and how to integrate webinars into a marketingplan
You'll also find special tips for effective production andmarketing, tips for readying yourself for the webinar, and casestudies that illustrate successful webinar techniques. Modernbusiness is rarely localized, and webinars are an effective way tocommunicate live, on a global scale. Webinars For Dummieshelps you ensure your business doesn't get left behind.

Autoren/Hrsg.

Sharan, Sharat

Carucci, John

Inhaltsverzeichnis

Introduction 1
Part I: Getting Started with Webinars 9
Chapter 1: Webinars with Maximum Impact 11
Chapter 2: Planning Your Webinar 31
Chapter 3: Putting Together a Webinar Team 47
Part II: Preparing an Effective Webinar 59
Chapter 4: Choosing a Platform 61
Chapter 5: Planning Your Material 73
Chapter 6: Making Your Point with PowerPoint 89
Chapter 7: Establishing a Location 109
Chapter 8: Practice, Practice, Practice 121
Chapter 9: Getting the Word Out 133
Part III: The Day of the Show 157
Chapter 10: Being the Presenter 159
Chapter 11: Engaging with the Audience 167
Chapter 12: Lights, Camera, Action 177
Part IV: Beyond the Webinar 193
Chapter 13: Continuing the Conversation 195
Chapter 14: Evaluating Your Webinar 205
Chapter 15: Preparing for Your Next Webinar 217
Part V: The Part of Tens 227
Chapter 16: Ten Tips for Successful Webinars 229
Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them237
Index 247

Über Autor(innen)

Sharat Sharan is President and CEO of ON24, a globalleader in cloud-based solutions for webcasting and virtualcommunications. ON24 provides services for more than 1,000organizations. John Carucci is a writer, photographer, andvideographer. He is author of Digital SLR Video & FilmmakingFor Dummies and is an entertainment news producer forAssociated Press.