Entrepreneurship in India

1. Auflage 2024
ISBN: 978-1-032-37860-2
Verlag: Routledge

Buch, Englisch, 296 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 435 g

This book introduces readers and students to the entrepreneurial process. It is important as evidence has suggested that the probability of entrepreneurs’ success enhances when they thoroughly appreciate the components of the entrepreneurial process as well as how to effectively use them. The fact that nearly 33 percent of new firms fail within the first two years while twenty percent fail within four to five years of their existence makes it evident that while many people are highly motivated to start new firms, motivation alone is not sufficient, rather it should be coupled with relevant information, a strong business idea, a well-crafted business plan, and sound execution to maximize chances for success. This work offers an insightful and a practical guide to the process of launching and growing an entrepreneurial organisation with success. It will therefore serve as an important resource to students of Entreprenuership and to anyone interested in the field, academically or practically.

Zielgruppe

Academic

Autoren/Hrsg.

Sharma, Deependra

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Sozialwissenschaften Pädagogik Pädagogik Bildungswesen: Organisation und Verwaltung Ausbildungsfinanzierung, Studienfinanzierung
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher

Inhaltsverzeichnis

1. What is Entrepreneurship? 2. Entrepreneurship Process and Identifying Opportunities 3. Feasibility Analysis 4. Business Plan 5. Industry and Competitor Analysis 6. Initial Ethical and Legal Issues Facing A New Firm 7. Financial Viability of New Ventures 8. Building a New-Venture: Financing and Funding 9. Marketing Issues of New Venture 10. The Importance of Intellectual Property 11. Challenges of Business Growth: Preparation and Evaluation 12. Social Entrepreneurship

Über Autor(innen)

Deependra Sharma, Indian Institute of Management-Ahmedabad (IIM-A) alumnus, has twenty-three years of experience in academic administration, teaching, and research blended with experience in industrial marketing. Presently, he is Professor and Dean at SOM-UG with Dr. Vishwanath Karad MIT World Peace University, Pune. Prior to it he was Dean-Management at Karnavati University, Gandhinagar. In the past he has served as Head of Department for MBA programs in various institutes such as Amity University, IMS etc. He earned his PhD on topics related to retail management and is also NET (management) qualified. He has accomplished certificate programs in marketing and entrepreneurship from Wharton University of Pennsylvania and University of Maryland, USA, respectively. He has led a course development team for Amity Mauritius and was Associate Editor of Amity Management Analyst (Biannual Journal). He has publications in journals listed in Emerald, Scopus, Era, Springer,WOS and has acted as a reviewer of a number of management journals. He has organized a number of conferences in India as well as in New York and Boston.