E-Book, Englisch, 199 Seiten
Shaw / Dibeehi / Walden Customer Experience
2010
ISBN: 978-0-230-29177-5
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Future Trends and Insights
E-Book, Englisch, 199 Seiten
ISBN: 978-0-230-29177-5
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.




