Buch, Englisch, 426 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 500 g
Buch, Englisch, 426 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 500 g
Reihe: Handbooks of Communication Science
ISBN: 978-3-11-120342-3
Verlag: De Gruyter
Volume 2 of covers statistical methods, specialized methods, and computer-assisted data analysis. The book concludes with an epilogue discussing future directions of quantitative research methods in communication science. The section on statistical methods includes chapters on ANOVA/regression, latent cluster/profile analysis, mediation and moderation analysis, dyadic data analysis, multilevel modeling, structural equation modeling, longitudinal data analysis, models of within-individuals change over time, meta-analysis and research synthesis, and Bayesian methods. The section on specialized methods includes chapters on virtual reality, eye-tracking, neuroimaging methods, and physiological methods. The section on computer-assisted data analysis includes chapters on textual data analysis, agent-based modeling, semantic network analysis, machine learning, visual/image processing, and video processing. This volume is the second of two that coverstate-of-the-art quantitative communication research methods.
