Theory and Cases
E-Book, Englisch, 621 Seiten, eBook
ISBN: 978-3-030-00437-8
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1.
Introduction: Wine destination management and marketing: critical success factors.-
2.
Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy.- 3. Wine tourist’s perception of winescape in Central Otago, New Zealand.- 4. The image of a wine tourist and impact on self-image congruity.-
5.
Seeking the typical characteristics of wine tourists in South Greece.- 6. Motivations of wine travellers in rural Northeast Iowa.-
7.
E- Storytelling and wine tourism branding: insights from the “Wine roads of Northern Greece”.-
8.
Building a wine tourism destination through coopetition: the business model of
Ultimate Winery Experiences
Australia.-
9.
Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape.-
10.
Effects of the World Heritage Label in Champagne Region.-
11.
Wine and Food Events: experiences and impacts.-
12.
Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival.-
13.
Wine Tourism: balancing core product and service dominant strategies.-
14.
Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal.-
15.
Managing and marketing wine destinations with and through art: a framework for designing wine experiences.-
16.
Developing a destination within a destination:
The d’Arenberg Cube,
the iconic monument of experiences that synergise wine, tourism and art.- 17. Georgian wine museum is making a strategic decision.-
18.
How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux.-
19.
“OINOXENEIA”: A wine tourism event in Aigialeia, Peloponnese.-
20.
Life cycle of wine routes: North Portugal’s perspective.-
21.
Wine routes and tourism potential in Turkey.-
22.
Wine trails in the Czech Republic.-
23.
Supporting tourists’ mobility in wine destinations: the hop-on hop-off bus in Swan Valley, Western Australia.- 24. Seeking Differentiation: Queensland Australia’s ‘Strangebird Wine Trail’.-
25.
Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis.-
26.
Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany.-
27.
The future of wine tourism in the Okanagan Valley: a Delphi method survey.-
28.
Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements.-
29.
Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete.-
30.
Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy.-
31.
Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia.-
32.
Wine Tourism and Regional Economic Development: Of Mimesis and Business Models.-
33.
Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach.-
34.
The role of networks, synergies and collective action in the development of wine tourism: The case of ‘Wines of Crete’.-
35.
Economic impacts of a developing wine tourism industry in Iowa.- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus.-
37.
Metsovo as a wine tourism destination.-
38.
Epilogue - An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.