Net Zero: Brand Transpersonal to Win Consumers

Erscheinungsjahr 2027
ISBN: 978-981-9270-76-7
Verlag: Springer Nature Singapore

Buch, Englisch, 633 Seiten, Format (B × H): 155 mm x 235 mm

Reihe: Responsible Leadership and Sustainable Management

This book delves into the concept of net zero, going beyond its traditional focus on emissions to include other environmental impacts. It covers a wide range of topics, such as demand response and dynamic pricing, consumer behavior and life cycle assessment, policy guidelines, Nash equilibrium, and more. In an era where sustainability is not just a trend but a necessity, the book introduces a fresh approach to aligning business branding strategies with environmental responsibility, emphasizing net zero's transformative potential to reshape brand-consumer relationships.

The book's scope is broad yet detailed, comprehensively exploring the intersection between sustainability and branding. It includes insightful chapters that integrate net zero principles from diverse perspectives. More importantly, it provides practical, real-world applications of these principles. These applications demonstrate how embracing net zero can improve consumer trust and loyalty. Furthermore, the book offers practical strategies and tools for businesses at any stage of their sustainability journey to effectively communicate their sustainability efforts.

The expected readership for this book spans a wide range of professionals and academics. Marketing and branding professionals will find valuable insights into positioning their brands as sustainability leaders, tapping into the growing consumer demand for environmentally responsible companies. Business leaders and entrepreneurs will gain a deeper understanding of how to implement net zero practices that go beyond compliance, driving long-term value and competitive advantage. Additionally, students and academics in business, marketing, environmental studies, and organizational behavior will be benefit from the multi-disciplinary insights and practical applications.

Zielgruppe

Research

Autoren/Hrsg.

Sinha, Mudita

Majeed, Mohammed

Bhandari, Arabinda

Kumar, Anil

Fachgebiete

• Geowissenschaften Umweltwissenschaften Nachhaltigkeit
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement

Inhaltsverzeichnis

Communicating Sustainability: Strategies for Authentic Brand Messaging.- Investing in Innovation: Research and Development for Sustainable Solutions.- Measuring Impact: Metrics and KPIs for Sustainable Success.- Net-Zero Emissions Goals and Strategies for India: A Review.- Green Perceived Value: A Psychological Lens on Consumer Behavior in a Net Zero Era.- Achieving Net Zero: Inspiring Success Stories Across Industries.- Cultural Shift: Integrating Sustainability into Organizational DNA.- Engaging Stakeholders: Employees, Suppliers and Communities.- The Role of Sustainability Organizational Culture in Driving Net Zero Initiatives.- Exploring the Impact of Innovations and Sustainable Solutions on Net Zero Goals.- From Awareness to Action: How Net Zero Shapes Consumer Mindsets.- The Role of Project Managers in Promoting Net Zero Initiatives.- Graphic Design: A Tool for Sustainable Communication and Branding.- The Role of Innovative Leadership in Driving Net Zero Initiatives.- The Role of Technological Innovation in Achieving Net Zero.- Net Zero: Brand Transpersonal to Win Consumers.- The Psychology of Consumer Behavior: Understanding Net Zero Commitments.- Overcoming Barriers to Net Zero Implementation.- Fostering Organizational Transformation.- Regenerative Economics for Net Zero Success.- Leadership for a Sustainable Future: Driving Organizations Toward Net Zero.- The Psychology of Consumer Behaviour: Why Net Zero Matters.- Achieving Net Zero by 2050: A Quantitative Analysis of Progress and Challenges.- Understanding the Triple Bottom Line: People, Planet and Profit.- Eco-Friendly Mobility: Exploring Consumer Perceptions.- Revolution in Net Zero Concept and Reality.- Net Zero – A Systematic Comprehensive Review and Strategic Analysis.

Über Autor(innen)

Dr. Mudita Sinha is an Associate Professor of Marketing at CHRIST (Deemed to be University), Bangalore, and a Postdoctoral Fellow at Lincoln University College, Malaysia, with over 15 years of experience in academia, research, and industry. Her research focuses on consumer behavior, sustainability, and emerging marketing technologies. She has published in reputed international journals and contributed to books with leading publishers. 

Dr Mohammed Majeed is a Senior Lecturer (PhD) at Tamale Technical University, Tamale. His current research interests include branding, Digital Marketing, and Co-creation. Majeed holds PhD-Marketing, Doctor of Business Administration (DBA, MPhil, and MBA in marketing, PGD, HND Marketing, CBC & CGBA.

Dr. Arabinda Bhandari is a postdoctoral fellow in the Strategy and Design Thinking area and an industry-to-academic professional with more than 25 years of experience in Indian industry, academia, and research & currently serves as an Associate Professor in the Faculty of Management at Sarala Birla University, India. He has published many books and journal articles with reputed international publishers.

Anil Kumar is Professor at Guildhall School of Business, London Metropolitan University (LMU) London, United Kingdom. He has been associated with teaching and research for the last fourteen years. Before joining LMU, he was a Post-Doctoral Research Fellow in Decision Sciences at the Centre for Supply Chain Improvement, University of Derby, UK. He is a Section Editor of 'Heliyon-Information Science'.