Buch, Englisch, 249 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 341 g
Lessons from the World's Greatest Sporting Brands
Buch, Englisch, 249 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 341 g
ISBN: 978-3-319-84032-1
Verlag: Springer International Publishing
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Introduction – Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners– Customers as Players and Collaborators.- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content.- Chapter 4 Connected Communities– Icons and Tribalism.- Chapter 5 Passionate Partisans– Lifelong Loyalty.- Chapter 6 Dynamic Data– Branding the Digital Drive.- Chapter 7 Enhanced Experiences – Enlisting the Fanatic.- Chapter 8 Conclusion– Future Brand Fans.