Buch, Englisch, 137 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 454 g
Innovative Strategies for Brick and Mortar Retail Success
Buch, Englisch, 137 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 454 g
ISBN: 978-3-030-36649-0
Verlag: Palgrave Macmillan
Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:
- Transfer the benefits of online shopping to physical stores
- Develop new, interactive brand experiences
- Apply latest in-store technologies
- Present customers a more sustainable, greener store experience
Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Testing and Playing.- 2. Paid Experience.- 3. Pop-up Shop.- 4. Community Hub.- 5. Augmented Reality.- 6. Virtual Reality.- 7. Artificial Intelligence.- 8. RFID: Radio Frequency Identification.- 9. Social Networks.- 10. In-Store Apps.- 11. Easy Checkout.- 12. Pickup and Returns.- 13. Delivery.- 14. Point of Sale.- 15. Rent, Resale, Redesign.- 16. Closing Words.