Retail Isn't Dead

Innovative Strategies for Brick and Mortar Retail Success
1. Auflage 2020
ISBN: 978-3-030-36649-0
Verlag: Palgrave Macmillan

Buch, Englisch, 137 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 454 g

This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.

Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:

• Transfer the benefits of online shopping to physical stores
• Develop new, interactive brand experiences
• Apply latest in-store technologies
• Present customers a more sustainable, greener store experience

Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Spanke, Matthias

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

1. Testing and Playing.- 2. Paid Experience.- 3. Pop-up Shop.- 4. Community Hub.- 5. Augmented Reality.- 6. Virtual Reality.- 7. Artificial Intelligence.- 8. RFID: Radio Frequency Identification.- 9. Social Networks.- 10. In-Store Apps.- 11. Easy Checkout.- 12. Pickup and Returns.- 13. Delivery.- 14. Point of Sale.- 15. Rent, Resale, Redesign.- 16. Closing Words.

Über Autor(innen)

Matthias Spanke is Founder and Chief Executive Officer of the full-service visual merchandising agency BIG IDEAS with headquarters in the USA and Europe. In his 25-year career he has been shaping brand experiences of leading retailers worldwide. His expertise covers the development and implementation of successful strategies for the in-store brand experiences of more than 100 leading companies. 

Spanke's career began in Europe, where he was Global Head of Visual Merchandising for leading chain stores. In 2009 he shifted to the agency side as a founder and partner and supported internationally renowned brands as Retail Consultant and Creative Director. When Macy's Inc. offered Spanke the position of Vice President Creative Director of Visual Merchandising, he moved to New York, where he was responsible for the visual concept of all Macy's stores in the US.

In 2017, Spanke left the department store chain to found the full-service agency BIG IDEAS Visual Merchandising. Since then, he has been Chief Executive Officer of the agency. Spanke's strategic leadership is driven by his passion for creative and innovative solutions that fit the respective brand precisely.

An expert in brick-and-mortar retail and visual merchandising, Spanke regularly gives presentations and leads workshops on the retail trends and retail experience. He is the author of two industry books and more than 30 articles for industry magazines.