Spanke Retail Isn't Dead
1. Auflage 2020
ISBN: 978-3-030-36649-0
Verlag: Springer, Berlin
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Buch, Englisch,
137 Seiten, Gebunden, Book, Format (B × H): 160 mm x 243 mm, Gewicht: 400 g
Innovative Strategies for Brick and Mortar Retail Success
1. Auflage 2020,
137 Seiten, Gebunden, Book, Format (B × H): 160 mm x 243 mm, Gewicht: 400 g
ISBN: 978-3-030-36649-0
Verlag: Springer, Berlin
Seite exportieren
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Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Spanke, Matthias
Matthias Spanke is Founder and Chief Executive Officer of the full-service visual merchandising agency BIG IDEAS with headquarters in the USA and Europe. In his 25-year career he has been shaping brand experiences of leading retailers worldwide. His expertise covers the development and implementation of successful strategies for the in-store brand experiences of more than 100 leading companies.
Spanke's career began in Europe, where he was Global Head of Visual Merchandising for leading chain stores. In 2009 he shifted to the agency side as a founder and partner and supported internationally renowned brands as Retail Consultant and Creative Director. When Macy's Inc. offered Spanke the position of Vice President Creative Director of Visual Merchandising, he moved to New York, where he was responsible for the visual concept of all Macy's stores in the US.
In 2017, Spanke left the department store chain to found the full-service agency BIG IDEAS Visual Merchandising. Since then, he has been Chief Executive Officer of the agency. Spanke's strategic leadership is driven by his passion for creative and innovative solutions that fit the respective brand precisely.
An expert in brick-and-mortar retail and visual merchandising, Spanke regularly gives presentations and leads workshops on the retail trends and retail experience. He is the author of two industry books and more than 30 articles for industry magazines.
Part I. Brand Experience
1. Testing and Playing
2. Paid Experience
3. Pop-up Shop
4. Community Hub
Part II. Retail Technologies5. Augmented Reality6. Virtual Reality
7. Artificial Intelligence
8. RFID: Radio Frequency Identification
Part III. Inspired by Online Retail
9. Social Networks
10. In-Store Apps
11. Easy Checkout
12. Pickup and Returns
13. Delivery
Part IV. Sustainability
14. Point of Sale
15. Rent, Resale, Redesign
16. Closing Words
Professional/practitioner
Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Spanke, Matthias
Matthias Spanke is Founder and Chief Executive Officer of the full-service visual merchandising agency BIG IDEAS with headquarters in the USA and Europe. In his 25-year career he has been shaping brand experiences of leading retailers worldwide. His expertise covers the development and implementation of successful strategies for the in-store brand experiences of more than 100 leading companies.
Spanke's career began in Europe, where he was Global Head of Visual Merchandising for leading chain stores. In 2009 he shifted to the agency side as a founder and partner and supported internationally renowned brands as Retail Consultant and Creative Director. When Macy's Inc. offered Spanke the position of Vice President Creative Director of Visual Merchandising, he moved to New York, where he was responsible for the visual concept of all Macy's stores in the US.
In 2017, Spanke left the department store chain to found the full-service agency BIG IDEAS Visual Merchandising. Since then, he has been Chief Executive Officer of the agency. Spanke's strategic leadership is driven by his passion for creative and innovative solutions that fit the respective brand precisely.
An expert in brick-and-mortar retail and visual merchandising, Spanke regularly gives presentations and leads workshops on the retail trends and retail experience. He is the author of two industry books and more than 30 articles for industry magazines.
Part I. Brand Experience
1. Testing and Playing
2. Paid Experience
3. Pop-up Shop
4. Community Hub
Part II. Retail Technologies5. Augmented Reality6. Virtual Reality
7. Artificial Intelligence
8. RFID: Radio Frequency Identification
Part III. Inspired by Online Retail
9. Social Networks
10. In-Store Apps
11. Easy Checkout
12. Pickup and Returns
13. Delivery
Part IV. Sustainability
14. Point of Sale
15. Rent, Resale, Redesign
16. Closing Words
Professional/practitioner
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