E-Book, Englisch, 144 Seiten, Format (B × H): 155 mm x 230 mm
St. Clair Customer Service in the Information Environment
Nachdruck 2012
ISBN: 978-3-11-095678-8
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark
E-Book, Englisch, 144 Seiten, Format (B × H): 155 mm x 230 mm
Reihe: Information Services Management Series
ISBN: 978-3-11-095678-8
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark
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Weitere Infos & Material
Frontmatter -- Introduction to the series -- Contents -- Foreword -- Part I. Customer service: an introduction -- Chapter One. Definitions and concepts -- Chapter Two. Why be concerned about customer service? -- Part II. Initial stages -- Chapter Three. Defining the role of the information service unit -- Chapter Four. Informal – and not-so-informal – intelligence gathering -- Chapter Five. Defining the market and selecting specific user groups -- Part III. The players -- Chapter Six. Nurturing the culture: management and staff together -- Chapter Seven. Whose information is it anyway? Involving users in the process -- Part IV. Key tools -- Chapter Eight. The needs analysis, user survey and the information audit -- Chapter Nine. The marketing information system -- Chapter Ten. Designing and implementing the Customer Service Plan -- Part V. Benefits to the customer/user -- Chapter Eleven. Quality assurance, standards and quality services -- Chapter Twelve. Follow-up and analysis, evaluation, and measurement -- Selected bibliography -- Index
