Staake / Fleisch Countering Counterfeit Trade

Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
1. Auflage 2008
ISBN: 978-3-540-76947-7
Verlag: Springer Berlin Heidelberg
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 232 Seiten

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.

Autoren/Hrsg.

Staake, Thorsten

Fleisch, Elgar

Inhaltsverzeichnis

1;Foreword;5
2;Table of Contents;7
3;Methodology;9
4;Acknowledgements;10
5;Organization of the Book;12
6;Part A Knowing the Enemy – the Mechanisms of Counterfeit Trade;17
6.1;1 An Introduction to Counterfeit Markets;18
6.1.1;1.1 The changing nature of counterfeit trade;23
6.1.2;1.2 A global problem – frequently discussed, little understood;29
6.1.3;1.3 Counterfeiting is not parallel trade is not overproduction – Why a clear problem definition is needed;31
6.1.4;1.4 Academic publications on counterfeit trade;34
6.2;2 Understanding Counterfeit Supply;37
6.2.1;2.1 Strategies and production settings of counterfeit producers;37
6.2.2;2.2 Distribution channels and shipment strategies for illicit goods;49
6.2.3;2.3 Exploring the counterfeiters’ business case;55
6.2.4;2.4 Research on counterfeit supply;58
6.3;3 Counterfeit Demand and the Role of the Consumer;60
6.3.1;3.1 Consumer behavior in counterfeit markets;60
6.3.2;3.2 Developing brand- and product-specific consumer studies;69
6.3.3;3.3 Research in counterfeit demand;72
7;Part B Countermeasures – Best Practices and Strategy Development;79
7.1;4 Established Anti-Counterfeiting Approaches – Best Practices;80
7.1.1;4.1 State-of-the-art in anti-counterfeiting;80
7.1.2;4.2 The characteristics of successful practices;88
7.1.3;4.3 Research on managerial and legal countermeasures;90
7.2;5 Implementing Anti-Counterfeiting Measures;95
7.2.1;5.1 Monitoring processes;95
7.2.2;5.2 Reaction processes;101
7.2.3;5.3 Preventive measures;103
7.2.4;5.4 Organizational structure of anti-counterfeiting units;107
8;Part C Management Tools – Towards a Fact-based Managerial Approach;110
8.1;6 Determining the Market Share of Counterfeit Articles;111
8.1.1;6.1 A critique of existing statistics;112
8.1.2;6.2 Macroeconomic calculations;122
8.1.3;6.3 Microeconomic calculations;129
8.2;7 Implications for Affected Enterprises;133
8.2.1;7.1 Quantifying the loss of revenue;133
8.2.2;7.2 A model to assess the impact on brand value;141
8.2.3;7.3 Implications for quality costs, liability claims, and future competition;149
8.2.4;7.4 Positive effects of counterfeit trade;152
8.2.5;7.5 Research on the impact of counterfeit trade;154
9;Part D Product-protection Technologies;156
9.1;8 Principles of Product Security Features;157
9.1.1;8.1 Classification of protection technologies;157
9.1.2;8.2 Attack scenarios and their implications;161
9.1.3;8.3 Requirements for security features;163
9.2;9 The Potential of RFID for Brand- and Product-Protection;166
9.2.1;9.1 An introduction to the Internet of Things;167
9.2.2;9.2 Technical principles of RFID technology;175
9.2.3;9.3 Solution concepts;182
9.2.4;9.4 Application scenarios;192
10;Part E Managerial Guidelines and Conclusions;202
10.1;10 Guidelines;203
10.1.1;1. Determine the market share of counterfeit goods;203
10.1.2;2. Investigate the characteristics of the counterfeit producers;203
10.1.3;3. Understand the properties of the illicit supply chain;204
10.1.4;4. Analyze the behavior of counterfeit consumers;204
10.1.5;5. Conduct a risk analysis and assess the monetary loss;205
10.1.6;6. Analyze best practice strategies;205
10.1.7;7. Set up or refine your brand- and product-protection task force;206
10.1.8;8. Implement defined monitoring and reaction processes;206
10.1.9;9. Assess and select preventive measures;207
10.1.10;10. Consider the implementation of large-scale product checks;207
10.1.11;11. Integrate external stakeholders in your anti-counterfeiting efforts;208
10.1.12;12. Signal top-management support;208
10.1.13;13. Revisit the brand- and product-protection effort regularly;209
10.2;11 Concluding Remarks;210
11;Appendix;212
12;List of References;213
13;List of Abbreviations;227
14;Index;228
15;About the Authors;231