Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.What You'll Learn
Understand the disruptive implications of digital–physical convergence and the new applications it makes possible
Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
Examine the Beacosystem framework for analyzing the proximity ecosystem
Who This Book Is For
Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:
Anke Audenaert, CEO, FavritJohn Coombs, CEO, Rover LabsTheresa Mary Gordon, Co-Founder, tapGOconnectPhil Hendrix, Director, immrKris Kolodziej, President, IndoorLBSPatrick Leddy, CEO, PulsateBen Parker, VP Business Development, AccelerateITMario Proietti, CEO, Location SmartRay Rotolo, SVP OOH, GimbalKjartan Slette, COO, UnacastJarno Vanto, Partner, Borenius Attorneys LLPDavid Young, Chief Engineer, Radius NetworksForeword by Asif Khan, President LBMA
Statler
Beacon Technologies jetzt bestellen!
Zielgruppe
Professional/practitioner
Weitere Infos & Material
Chapter 1 Introduction
Chapter 2 Orientation: What to Expect from the BeaconsChapter 3 Digital-Physical Convergence: Why Beacons are a Big DealChapter 4 Beacosystem Framework: Understanding the Structure of the Beacon EcosystemChapter 5 Standards: Origins and Foundational Concepts
Chapter 6 Chipsets: Understanding the Main Building Block within a Beacon
Chapter 7 Choosing the Right BeaconChapter 8 Beacon Deployment ConsiderationsChapter 9 Designing with Management in MindChapter 10 Designing an Analytics Architecture to Leverage Proximity DataChapter 11 Designing with Privacy in Mind
Chapter 12 Orchestration: Making Beacons Behave More Intelligently
Chapter 13 Understanding Beacon NetworksChapter 14 A Programmatic Advertising PrimerChapter 15 Understanding the Integration of Mobile, Beacons and Out-of-Home MediaChapter 16 Alternative Technologies: VLC, UWB, Magnetic Resonance, WiFi Tags, and Machine Vision
Chapter 17 Geofencing: Everything You Need to Know
Chapter 18 Barcodes, QR Codes, NFC, and RFIDChapter 19 Augmenting Beacons with Cellular Network TechnologiesChapter 20 Where Beacons Are Making a DifferenceChapter 21 Using Beacons in Payment SystemsChapter 22 The Future Standards and IP
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
