Steiber The Google Model
1. Auflage 2014
ISBN: 978-3-319-04208-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Managing Continuous Innovation in a Rapidly Changing World
E-Book, Englisch, 125 Seiten, eBook
Reihe: Management for Professionals
ISBN: 978-3-319-04208-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
Part I: A New Set of Management Principles.- Part II: The Case of Google.- Part III: Continuous Innovation.- A Critical Business Skill.