Buch, Englisch, 228 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 408 g
Buch, Englisch, 228 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 408 g
Reihe: Key Issues in Marketing Management
ISBN: 978-0-367-00215-2
Verlag: Taylor & Francis Ltd
This book was originally published as a special issue of the Journal of Marketing Management.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction Section One: Method and Justification of Historical Research in Marketing 1. Historical Perspective in Marketing Management, Explicating Experience Section Two: Marketing History (Management Practice) 2. Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/ Growth Matrix 3. An Exercise in Early Modern Branding Section Three: History of Marketing Thought 4. Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the ‘Fifties School’ and Alternative Accounts 5. Parallel Universes and Disciplinary Space: The Bifurcation of Managerialism and Social Science in Marketing Studies 6. Eventalizing the Marketing Concept 7. Reading ‘The Marketing Revolution’ Through the Prism of the FBI 8. Scientific Marketing Management and the Emergence of the Ethical Marketing Concept 9. Towards a History of Critical Marketing Studies