E-Business Essentials

Building a Successful Online Enterprise
2023
ISBN: 978-3-031-39625-0
Verlag: Springer Nature Switzerland

Buch, Englisch, 445 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 857 g

Reihe: EAI/Springer Innovations in Communication and Computing

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Taherdoost, Hamed

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung

Inhaltsverzeichnis

Chapter 1. Introduction to E-Business.- Chapter 2. E-Business Models & Strategies.- Chapter 3. E-environment.- Chapter 4. Evolution and Applications of the Internet in E-business.- Chapter 5. E-Business Security and Control.- Chapter 6. Billing and Payment Systems.- Chapter 7. Supply Chain Management in E-Business.- Chapter 8. E-Procurement.- Chapter 9. Digital Marketing.- Chapter 10. Customer Relationship Management.- Chapter 11. Business Intelligence.- Chapter 12. E-Business Adoption.- Chapter 13. Change Management.- Chapter 14. Analysis and Performance Measurement in E-Business.- Chapter 15. Legal, Regulatory, and Ethics in E-business.

Über Autor(innen)

Dr. Hamed Taherdoost is an experienced award-winning leader and R&D professional, who holds a Ph.D. in Computer Science and specializes in Information Technology Management, Research & Development, and Cybersecurity. He has over 20 years of experience in both academic and industrial sectors and has held positions like CTO, CEO, and R&D Manager in various international companies. He has been involved in several important breakthroughs in IT and industrial projects and has developed projects in different industries, including transportation, laboratory, hospital, and IT development. Apart from his industry background, he also has numerous outstanding achievements in the academic environment, including winning several best paper awards and outstanding editor & reviewer awards. He has published over 200 scientific articles in peer-reviewed international journals and conference proceedings, as well as several books in the field of technology and research methodology. He is an active member of several prestigious organizations and societies, including IEEE and IFIP TC 11, and has served as an editorial, reviewer, and advisory board member of various peer-reviewed journals publishing with Taylor & Francis, Elsevier, Inderscience, MDPI, EAI, and IGI Publishing.