Telesca / Stanoevska-Slabeva / Rakocevic Digital Business

First International ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers
1. Auflage 2010
ISBN: 978-3-642-11532-5
Verlag: Springer
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 185 Seiten

This book constitutes the proceedings of the First International ICST Conference, DigiBiz 2009, held in London, UK, in June 2009. The 19 contributions published in this volume were carefully selected from over 60 submitted works in a rigorous peer-reviewed process. The papers dealt with subjects like virtual business alliances, organizational and coordination theory, model driven businesses, efficient energy management, e-negotiations, future internet markets and business strategies, agent technologies, recommender for active preference estimate, trust & reputation models for e-commerce, RFID architectures, decentralized system for ubiquitous VoIP services, reservation and incentive schemes for Grid markets, end-user driven service creation, digital media distribution, IP-TV, social media trails, P2P business and legal models.

Autoren/Hrsg.

Telesca, Luigi

Stanoevska-Slabeva, Katarina

Rakocevic, Veselin

Inhaltsverzeichnis

1;Preface;5
2;Organization;7
3;Table of Contents;10
4;Reservation Schemes for Grid Markets;12
4.1;Introduction;12
4.2;Existing Reservation Schemes;12
4.2.1;Existing Grid Markets;12
4.2.2;Reservations in Other Markets;13
4.3;An Improved Reservation System;15
4.3.1;The Reservation Model;15
4.3.2;Analysis of the Model;18
4.4;Conclusions and Future Work;18
4.5;References;19
5;A Computational Trust Model for E-Commerce Systems;20
5.1;Introduction;20
5.2;The Envisaged Dimensions;21
5.3;A Computational Trust Model;22
5.3.1;Trading Party Trust;23
5.3.2;Technology Trust Evaluation;25
5.3.3;Institutional Trust Evaluation;26
5.4;A Case Study;26
5.5;Conclusions;28
5.6;References;28
6;A Recommender for Active Preference Estimate;30
6.1;Introduction;30
6.2;Formal Definition;31
6.3;Computational Model;32
6.4;Empirical Evaluation;35
6.5;Conclusions;37
6.6;References;37
7;An MDA Based Environment for Modelling and Executing Business Negotiations;38
7.1;Introduction;38
7.2;The MDA Approach;38
7.3;The Implementation Strategy;39
7.4;The Factory Environment;40
7.5;The Runtime Environment;41
7.6;The ONE Negotiation Metamodel;41
7.6.1;Transformation and Execution;42
7.7;Recommender and Learner;44
7.8;Summary and Conclusions;44
7.9;References;45
8;Analysing Requirements for Virtual Business Alliances – The Case of SPIKE;46
8.1;Introduction;46
8.2;The Case of SPIKE;47
8.3;Requirements Analysis;48
8.3.1;Strategy and Methods to Identify SPIKE Requirements;49
8.3.2;Strategy and Method to Analyse SPIKE Requirements;51
8.4;Categorisation of Requirements for Collaboration Platforms;52
8.4.1;User Requirements;52
8.4.2;Usability Requirements;53
8.4.3;Organisational Requirements;53
8.5;Requirements Assessment and Prioritisation;54
8.6;Conclusion and Future Work;54
8.7;References;55
9;Business Impact of Online Institutional Recommendation;56
9.1;Introduction;56
9.2;Limitations of Social Recommendation;57
9.3;Institutional Recommendations;59
9.3.1;Existing Forms of Institutional Recommendation;59
9.3.2;Requirements for e-Version of Existing Models;60
9.3.3;A Framework for Online Institutional Recommendation;61
9.4;Impact on Business Models;62
9.5;Conclusions;63
9.6;References;63
10;uCard: A Novel Privacy Friendly Radio Frequency Tag Architecture for Universal Loyalty Card;64
10.1;Introduction;64
10.2;Related Works;65
10.3;Proposed Solution: uCard;66
10.3.1;Conceptual Design of uCard;66
10.3.2;Logical Structure of uCard;67
10.4;uCard Protocols;69
10.4.1;Non-secured (Public) Reading Protocol;69
10.4.2;Secured Reading (Private Reading);70
10.4.3;Secure Writing;71
10.4.4;Updating User Name and PIN;71
10.5;Possibilities of uCard;72
10.6;Concluding Remarks;73
10.7;References;73
11;VERTIGO: Find, Enjoy and Share Media Trails across Physical and Social Contexts;75
11.1;Introduction;75
11.2;Visualising the Trails in Media and Social Networks;76
11.3;A Comparative Perspective on Multimedia Consumption across Three Key Contexts;77
11.3.1;The Living Room Context;78
11.3.2;The Desktop Context;78
11.3.3;The Mobile Context;79
11.3.4;Device-Service Convergence and Platform Strategies;80
11.4;VERTIGO Scenarios;80
11.4.1;Trails as Memory Helpers;80
11.4.2;Linking Places and Media;81
11.5;Towards the VERTIGO Contextual Media Dashboard;82
11.6;References;83
12;WOICE: A Decentralized System for Ubiquitous VoIP Services;85
12.1;Introduction;85
12.2;The WOICE Architecture;87
12.3;The WOICE Aggregator;89
12.3.1;Contract Life-Cycle Management Module;90
12.3.2;Call-Routing Information Management Module;90
12.3.3;Call Termination Module;90
12.3.4;Accounting Module;90
12.4;TheWOICENetwork;91
12.4.1;Group Membership and Search;91
12.4.2;Reputation;92
12.4.3;Rules Configuration and Enforcement;92
12.5;Conclusions;92
12.6;References;92
13;Monitoring Ecosystem Characteristics on Negotiation Environments;93
13.1;Introduction;93
13.2;Ecosystem Characteristics;94
13.3;SME Activity Diversity Measure;95
13.4;Diversity Measure Example;97
13.5;Conclusions and Future Work;99
13.6;References;100
14;Incentives, Business Model and Required Technical Infrastructure for the Economic Aware Data Grid;101
14.1;Introduction;101
14.2;Related Works;102
14.3;The Incentive of Having the Economic Aware Data Grid;103
14.4;The Business Model Proposal;104
14.4.1;Resource Provider;104
14.4.2;Software Provider;105
14.4.3;Organization Deploying the Data Grid;105
14.5;High Level System Architecture;105
14.5.1;Data Manipulation;106
14.5.2;Replication;106
14.5.3;Job Execution;107
14.6;Conclusion;108
14.7;References;108
15;The Incoming Trends of End-User Driven Service Creation;109
15.1;Introduction;109
15.2;Semantic Based Service Creation;111
15.3;Context-Aware Service Creation;113
15.4;Service Creation with Trust and Privacy;114
15.5;Social Service Co-creation;115
15.6;Service Creation with Revenue Sharing;117
15.7;Conclusion;118
15.8;References;118
16;The New Way to Think Television on the Web;120
16.1;Introduction;120
16.2;The Methodology;121
16.3;The Desktop-TV Offerings in Italy;122
16.4;The Business Models and the Strategies;123
16.4.1;The Business Models;123
16.4.2;The Strategies;124
16.5;Conclusions: Current Trends and Future Scenarios;127
16.6;References;128
17;The Wisdom of Sustainable Communities in the Digital Era: The Case of Efficient Energy Management;130
17.1;Introduction;130
17.2;Enerweb as an Example of Efficient Energy Management;133
17.3;Lessons from a Game Theoretic Model of Bounded Rationality;135
17.4;Conclusions;139
17.5;References;139
18;P2P Business and Legal Models for Increasing Accessibility to Popular Culture;141
18.1;Introduction;141
18.2;Legal Actions and Economic Research on Sampling;142
18.2.1;The Discussion of Sampling at American Jurisprudence;142
18.2.2;Trial Costs and Attorney’s Fees;143
18.2.3;Effects of Sampling on Sales: Theoretical and Empirical Results;143
18.3;P2P Business Model for the CPI;144
18.3.1;Sampling as a Branching Process;145
18.4;Simulation;146
18.5;Conclusions;148
18.6;References;148
19;Disruption of the Digital Media Distribution;150
19.1;Introduction;150
19.2;A Conceptual Framework;151
19.2.1;Quadrant I: The Market Place under Intellectual Copyright;153
19.2.2;Quadrant II: The Market Space under Intellectual Copyright;153
19.2.3;Quadrant III: The Market Place in the Public Domain;154
19.2.4;Quadrant IV: The Market Space under Creative Commons;154
19.3;Viable IDM Market Channels;155
19.3.1;Moving from ‘Self-centered’ to ‘Co-operative’ Distribution;155
19.3.2;Impact of Players Moving from ‘Self-centered’ to ‘Co-operative’;156
19.3.3;Opportunities Moving from ‘Self-centered’ to ‘Co-operative’ Distribution;157
19.4;Conclusion;157
19.5;References;158
20;Evolutionary and Pervasive Services;160
20.1;Small Organisations and e-Business;160
20.2;The Two Digital Divides;160
20.3;There Must be a Better Way;161
20.4;Major Obstacles;161
20.5;The Solution;162
20.6;Evolutionary and Pervasive Service;163
20.7;Architectural Strategies;163
20.8;Interactions between Components;164
20.9;Registry;165
20.10;Repository;165
20.11;Data Ware House;165
20.12;Summary and Conclusions;166
20.13;References;166
21;Future Internet Markets and Business Strategies: An Analysis and a Proposal;167
21.1;Introduction;167
21.2;Internet Market(s);168
21.2.1;The “New” Landscape;168
21.2.2;Market Dynamics;169
21.3;Business Strategies;170
21.4;A Utility-Based Approach to Future Internet Markets;174
21.5;Conclusions;175
21.6;References;176
22;Impact of Microfinance Operations on the Livelihood of the Clients: A Review of the Existing Literature;177
22.1;Introduction;177
22.1.1;Evaluation of Microfinance;178
22.1.2;Approach of Microfinance;179
22.2;Impact of Microfinance Operations;179
22.2.1;Impact of Microfinance on Poverty;180
22.2.2;Impact of Microfinance on Livelihood Security;181
22.3;Role of ICT System on Microfinance Operations;182
22.4;Conclusions;183
22.5;References;184
23;Combining Organisational and Coordination Theory with Model Driven Approaches to Develop Dynamic, Flexible, Distributed Business Systems;186
23.1;Introduction;186
23.2;Proposed Architecture;188
23.2.1;Off-Line Support;189
23.2.2;On-Line Support;190
23.3;Application Scenarios;192
23.4;Conclusions;194
23.5;References;194
24;Author Index;196