Temporal Islamic Branding and Marketing

Creating A Global Islamic Business
1. Auflage 2011
ISBN: 978-0-470-82847-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 356 Seiten, E-Book

Islamic Branding and Marketing: Creating A Global IslamicBusiness provides a complete guide to building brands in thelargest consumer market in the world. The global Muslim market isnow approximately 23 percent of the world's population, and isprojected to grow by about 35 percent in the next 20 years. Ifcurrent trends continue, there are expected to be 2.2 billionMuslims in 2030 that will make up 26.4 percent of the world's totalprojected population of 8.3 billion.
As companies currently compete for the markets of China andIndia, few have realized the global Muslim market representspotentially larger opportunities. Author Paul Temporal explains howto develop and manage brands and businesses for the fast-growingMuslim market through sophisticated strategies that will ensuresustainable value, and addresses issues such as:
* How is the global Muslim market structured?
* What opportunities are there in Islamic brand categories,including the digital world?
* What strategies should non-Muslim companies adopt in Muslimcountries?
More than 30 case studies illustrate practical applications ofthe topics covered, including Brunei Halal Brand, GodivaChocolatier, Johor Corporations, Nestle, Unilever, Fulla, MuxlimInc, and more.
Whether you are in control of an established company, startingup a new one, or have responsibility for a brand within an Islamiccountry looking for growth, Islamic Branding and Marketingis an indispensable resource that will help build, improve andsecure brand equity and value for your company.

Autoren/Hrsg.

Temporal, Paul

Über Autor(innen)

Dr. Paul Temporal is a leading global expert on brandstrategy and management. He has over 30 years of experience inconsulting and training, and is a much sought after internationalspeaker. He has consulted for many of the top corporations andgovernments around the world, and is well known for his practicaland results-oriented approach.
He is an Associate Fellow at Saïd Business School, ExecutiveEducation Centre, and at Green Templeton College, University ofOxford as well as a Visiting Professor in Marketing at ShanghaiJiao Tong University.
As part of his work at Oxford University, Dr. Temporal directs aresearch and education project on Islamic branding andmarketing.
He is a frequent contributor to the global media and has publishednumerous bestselling books, including Advanced Brand Management,Branding in Asia, Asia's Star Brands, Romancing the Customer,and The Branding of MTV.