Tony Grundy Dynamic Competitive Strategy

Turning Strategy Upside Down
Erscheinungsjahr 2017
ISBN: 978-1-351-62381-0
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 286 Seiten

Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.

He shows us refreshing and challenging ways of developing strategy, including:

- Agile approaches to Strategy and Planning

- The Art of the Cunning Plan –with 101 ways of being innovative

- The Alien approach: how might an Alien see your industry and business?

- A whole new set of Dynamic Strategy Tools

- Scenario –story telling and the art of mental time travel

- How Emotional Value can leverage Competitive advantage

- Dynamic Stakeholder Analysis and Influencing

with case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the infamous Honey Badger and from also everyday life.

This book provides an overall theory and also a wealth of practical guidance out of thirty years of Strategy Consulting and Management Research and Teaching that will transform your thinking about Strategy: Tony truly "Turns Strategy upside down."

Autoren/Hrsg.

Tony Grundy,

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter 1 – Introduction: What is this Book About? Chapter 2 – From Strategic Planning to Agile Strategic Thinking, Chapter 3 – From Average to Cunning to Stunning, Chapter 4 – The "Cunning" Checklists, Chapter 5 – From Static to Dynamic Competitive Strategy, Chapter 6 – The Art of Alien Thinking, Chapter 7 – From Projections to Scenario Story-Telling, Chapter 8 – Emotional Value: the Key to Competitive Advantage, Chapter 9 – Case Study –Dyson Appliances, Chapter 10 – Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 – Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life

Über Autor(innen)

Dr Tony Grundy is Director of Strategy and Corporate Development and he lectures at several leading business schools. The author of 21 books, he works globally across all industries to design and facilitate strategy process, and train or coach senior executives in Dynamic Strategic Thinking.