The Mondavi Affair, Globalisation and Terroir
Buch, Englisch, 170 Seiten, Format (B × H): 144 mm x 225 mm, Gewicht: 367 g
ISBN: 978-0-230-00210-4
Verlag: Palgrave MacMillan UK
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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Weitere Infos & Material
Introduction Robert Mondavi: The Pioneer of the Napa Valley Languedoc: The Biggest Vineyard in the World Aime Guibert: The "Furia Francese" Mondavi in Aniane: A Promising But Difficult Start Things Hotten Up Things Get Poilitical After Mondavi: Gerard Depardieu Comes to Town Cultural Differences at the Heart of Failure Conclusion