Trott / Hartmann / Scholten Managing Technology Entrepreneurship and Innovation

Erscheinungsjahr 2015
ISBN: 978-1-317-49819-3
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 274 Seiten

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures.

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:

Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation

Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers’ needs.

Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.

With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.

Autoren/Hrsg.

Trott, Paul

Hartmann, Dap

Scholten, Victor

Duin, Patrick van der

Ortt, J. Roland

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Part I: Creating the Venture 1. How Entrepreneurship and Technological Innovation are Bound Together 2. Visioning the Future for a New Venture 3. Inventive Problem Solving and Brainstorming 4. Framing the Technological Opportunity Part II: Developing the Venture 5. Developing a Business Model 6. Innovation Systems- CIM 7. Academic Spin-outs 8. Lead Users for Market Entry Part III: Managing the Entrepreneurial Firm 9. What Pattern of Development and Diffusion can Entrepreneurs Expect 10. Entrepreneurship in Context 11. Developing New Products in the New Venture 12. Expectations of Entrepreneurs and Patterns of Growth

Über Autor(innen)

Paul Trott is Professor of Innovation Management at the University of Portsmouth, UK.

Dap Hartman is Associate Professor of Innovation Management and Entrepreneurship at Delft University of Technology, Netherlands.

Patrick van der Duin is an Assistant Professor in innovation management and foresight at Delft University of Technology, Netherlands.

Victor Scholten is Assistant Professor in technology-based entrepreneurship at Delft University of Technology, Netherlands.

Roland Ortt is Associate Professor in technology management at Delft University of Technology, Netherlands.