Intercultural Communication for Global Business

How leaders communicate for success
1. Auflage 2016
ISBN: 978-1-138-93284-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 320 Seiten, Format (B × H): 154 mm x 227 mm, Gewicht: 557 g

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership.
Grounded in the Cultural IntelligenceModel, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers:

• Understand intercultural communication processes.
• Improve self-awareness and communication in intercultural settings.
• Expand skills in identifying, analyzing, and solving intercultural communication challenges at work.
• Evaluate whether one’s communication has been effective.

Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

Autoren/Hrsg.

Tuleja, Elizabeth A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie

Inhaltsverzeichnis

Culture in Business Contexts
Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture

Cultural Competence for LeadersCase 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas

Culture and IdentityCase 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy

Cultural Frameworks and FoundationsCase 4: Best Buy: Is China Ready for the Big Box?

Culture and Context: CommunicationCase 5: Target Corporation and the "Urine Sandal"

Culture and World ViewCase 6: Nike, Inc.: Air Bakin’ Blunder and The Council on American-Islamic Relations

Culture, Cognition, and ReasoningCase 7: Groupon: Advertising at Super Bowl XLV (45)

Culture and LeadershipCase 8: Brew Time: Starbucks in the Indian Market

Über Autor(innen)

Elizabeth A. Tuleja is an Associate Professor of Management at the University of Notre Dame, USA. She teaches intercultural communication and global leadership to BBA, MBA, and executive MBA students.