Management of Event Operations

1. Auflage 2005
ISBN: 978-0-7506-6362-5
Verlag: Taylor & Francis

Buch, Englisch, 304 Seiten, Format (B × H): 188 mm x 246 mm, Gewicht: 599 g

Reihe: Events Management

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

Zielgruppe

Levels 2 and 3 of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.

Autoren/Hrsg.

Tum, Julia

Norton, Philippa

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index

Über Autor(innen)

Julia Tum, Philippa Norton, J. Nevan Wright