Branded Beauty

1. Auflage 2011
ISBN: 978-0-7494-6181-2
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 599 g

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Autoren/Hrsg.

Tungate, Mark

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: Chasing Cleopatra;
  • Chapter - 02: The glamour professionals;
  • Chapter - 03: Out come the talons;
  • Chapter - 04: The beauty queen of Corona;
  • Chapter - 05: The French beauty factory;
  • Chapter - 06: Giants in the bathroom;
  • Chapter - 07: The stardust factor;
  • Chapter - 08: The 5 per cent solution;
  • Chapter - 09: The lure of luxury;
  • Chapter - 10: How to launch a cream;
  • Chapter - 11: The quest for eternal youth;
  • Chapter - 12: Beauty goes global;
  • Chapter - 13: A face in the crowd: finding a niche;
  • Chapter - 14: Beauty from shelf to street;
  • Chapter - 15: Digital beauty;
  • Chapter - 16: Under the knife;
  • Chapter - 17: The new male order;
  • Chapter - 18: Ethical, organic and sustainable;
  • Chapter - 19: The needle artists;
  • Chapter - 20: The future of beauty

Über Autor(innen)

Tungate, Mark
Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.

Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.