Mapping and Responding to the New Economy
E-Book, Englisch, 102 Seiten, eBook
Reihe: SpringerBriefs in Business
ISBN: 978-3-030-55666-2
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. Introduction.- Chapter 2. IC and long-term wealth creation - a national level perspective.- Chapter 3. IC & IA mapping enterprise level.- Chapter 4. Policy implications.- Chapter 5. Discussions of further dimensions.- Chapter 6. Strategic initiatives.- Chapter 7. Postscript.