Buch, Englisch, 336 Seiten, Format (B × H): 160 mm x 236 mm, Gewicht: 590 g
Buch, Englisch, 336 Seiten, Format (B × H): 160 mm x 236 mm, Gewicht: 590 g
ISBN: 978-1-57444-252-6
Verlag: CRC Press
It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it.
This new media has its own rules, requirements, and specifications. It offers possibilities no other media offers, interactivity being one of them. Implementing the Internet in business has its own administrative demands. It must be integrated to existing company policies and marketing strategies and must be managed efficiently for it to be profitable.
Finding your way through the numerous services, software offers, hardware options and so on is not always easy since much of the information is found in numerous places and is very technical. Added to that, there are several myths that make the Internet appear intimidating. In addition, the security aspect is crucial, both for businesses and customers. All these dimensions bring new challenges to integrating the Internet into regular business operations and taking full advantage of what it has to offer.
Leading Your Company Into the Future With Internet is a comprehensive guide that provides a step-by-step method to managers who want to implement and use this new medium to bring their companies into the future. It is geared towards managers of all levels who want to take full advantage of the potential the Internet has to offer.
Zielgruppe
Professional and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
The NetworkWho are the Users?Internet ServicesAdditional Internet Features and Potential ServicesCommercial Opportunities on the InternetElectronic PublishingPrivate Use for Corporate PurposesEstablishing Contact with Your ClientsEquipment and SoftwareUnderstanding the Web PageWhere to Start?Installing Your Website on the InternetProtecting Your Precious Data Finding the Right ProviderMaintenance of Internet ServicesPromoting Your Web SiteTaking Care of BusinessBusiness EthicsMaking Your Business Evolve on the InternetWhat Does the Future Hold?GlossaryIndex
