Buch, Englisch, 418 Seiten, Format (B × H): 192 mm x 235 mm, Gewicht: 1014 g
Making, Marketing, and Moving Digital Content
Buch, Englisch, 418 Seiten, Format (B × H): 192 mm x 235 mm, Gewicht: 1014 g
ISBN: 978-0-240-81020-1
Verlag: Taylor & Francis Ltd (Sales)
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.
Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.
Zielgruppe
Media management students in broadcast, production, and media programs
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology