Velamuri Hybrid Value Creation

1. Auflage 2013
ISBN: 978-3-8349-3961-6
Verlag: Springer Fachmedien Wiesbaden GmbH
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 200 Seiten, Web PDF

Reihe: Business and Management (R0)

Hybrid Value Creation – a phenomenon also known under different terms such as “ Product Service Systems”, “ Dematerialization” , and “Servitization" – is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.

Zielgruppe

Research

Autoren/Hrsg.

Velamuri, Vivek K.

Inhaltsverzeichnis

Systematic Literature Review.- Hybrid Value Creation.- Empirical Study.- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products.- The Cluster of Solutions.

Über Autor(innen)

J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.